DUBIT RESEARCH

A comprehensive market analysis study can offer invaluable insights into the behaviour, preferences, and trends which shape your target audience. Through rigorous analysis, we can identify untapped opportunities, assess market demand, and pinpoint potential challenges.

Content testing is a crucial step in the development of new or existing TV shows, video, and digital content, ensuring that it resonates effectively with its target audience. Dubit gather valuable feedback on aspects such as storyline, characters, fun or educational value to identify any potential issues early on.

We can help you uncover your brand’s strengths and weaknesses - find out what’s working and what isn’t. We will measure your brand’s performance against competitors by tracking brand awareness, recall, attitudes and perceptions. Giving you the insights you need to develop your brand strategy and improve overall brand health.

Concept testing allows you to evaluate an idea for a product, service or campaign before taking it into development. Dubit's researchers can achieve this by delving into kids’ and parents’ current behaviours, and by seeking their initial impressions of the concept - giving you valuable insight to inform your decisions.

With Dubit’s understanding of the different needs, preferences, and behaviours of children and families, we can play a pivotal role in helping a company develop a new product tailored to this demographic. By gathering insights directly from the target audience, we can identify the features and attributes that resonate most with young consumers, ultimately increasing success in the market.

User testing is indispensable in the development of apps, games, or digital experiences tailored for kids. Dubit’s researchers can gain valuable insights into how your target audience interacts with the product. Ultimately, user testing plays a crucial role in creating experiences that are enjoyable, safe, and enriching for kids and families.