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        <title>Dubit Blog</title>
        <link>https://dubit.io/blog</link>
        <description>Insights on Gen Z, Gen Alpha, and digital natives</description>
        <language>en</language>
        <lastBuildDate>Sat, 04 Apr 2026 13:52:03 GMT</lastBuildDate>
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            <title><![CDATA[Roblox Rebuilt Its Discovery Algorithm. 13 of the Top 20 Turned Over in 9 Months.]]></title>
            <link>https://dubit.io/blog/roblox-top-20-rfy</link>
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            <pubDate>Sat, 07 Feb 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[In March 2025, Roblox activated its Recommended For You algorithm. We tracked 18 months of Top 20 data. Before RFY, mature games held 84% of visits. Six months later, 18%.]]></description>
            <category>Roblox</category>
            <author>Matthew Warneford</author>
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            <title><![CDATA[Gold Hunters: The Largest Hunt for Gold Ever Created on Roblox]]></title>
            <link>https://dubit.io/blog/gold-hunters-webbys</link>
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            <pubDate>Mon, 09 Feb 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[A landmark STEM-focused cross-game treasure hunt on Roblox. 7.93 million visits. 4.8 million players. A +21% uplift in likelihood to consider gold careers.]]></description>
            <category>Case Studies</category>
            <author>AMVBBDO and Dubit</author>
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            <title><![CDATA[How We Build Hit Roblox Games]]></title>
            <link>https://dubit.io/blog/how-we-build-hit-roblox-games</link>
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            <pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[There is a system to building hit Roblox games. Four phases, battle-tested, now accelerated with AI agents. Here is how it works.]]></description>
            <category>Roblox</category>
            <author>Matthew Warneford</author>
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          <item>
            <title><![CDATA[Brands Reach 100x More Players on Roblox Than Fortnite]]></title>
            <link>https://dubit.io/blog/roblox-vs-fortnite</link>
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            <pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[At any given moment, 5.4 million players are in Roblox's top 30 games. Fortnite has 373,000. Minecraft has 81,000. The gap isn't about popularity. It's structural.]]></description>
            <category>Roblox</category>
            <author>Matthew Warneford</author>
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            <title><![CDATA[Our AI Agents Ran $10k+ of Data Analysis for $253]]></title>
            <link>https://dubit.io/blog/deep-report</link>
            <guid isPermaLink="true">https://dubit.io/blog/deep-report</guid>
            <pubDate>Wed, 25 Feb 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[We built three agentic tools that run 1,059 queries across a research dataset, score 475 findings, & produce a publishable deck. Cost: $253. Time: under three hours.]]></description>
            <category>AI</category>
            <author>Matthew Warneford</author>
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            <title><![CDATA[Agents Got Good at Calling Tools. What If the Tools Are Agents?]]></title>
            <link>https://dubit.io/blog/ai-reliability</link>
            <guid isPermaLink="true">https://dubit.io/blog/ai-reliability</guid>
            <pubDate>Sun, 08 Feb 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[Every additional AI agent in a chain should make the output less reliable. Each step compounds errors from the last. We chain five. The output is publishable.]]></description>
            <category>AI</category>
            <author>Matthew Warneford</author>
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          <item>
            <title><![CDATA[The Case for More Friction: 7.93M Players, 71% Conversion]]></title>
            <link>https://dubit.io/blog/world-gold-council-friction</link>
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            <pubDate>Sun, 08 Feb 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[Every additional step in a branded experience is supposed to cost you players. The World Gold Council campaign had five. Conversion was 71%.]]></description>
            <category>Case Studies</category>
            <author>Matthew Warneford</author>
          </item>
        
          <item>
            <title><![CDATA[5 Rounds of AI-on-AI Rejection: The System Behind Trustworthy Agents]]></title>
            <link>https://dubit.io/blog/building-trustworthy-agents</link>
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            <pubDate>Fri, 06 Feb 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[Using AI to validate AI sounds circular. It works, because no model ever checks its own output.]]></description>
            <category>AI</category>
            <author>Matthew Warneford</author>
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