# Dubit

> Dubit bridges the gap between brands and young people. Founded in 1999, we help global brands understand and engage Gen Z and Gen Alpha audiences.

## What We Do

- **Research**: Proprietary youth research surveying millions of young people across 15,000+ respondents per wave, four times annually. AI-powered trend detection and audience insights.
- **Games & Experiences**: Official partner developers for Roblox, UEFN (Fortnite), and Horizon Worlds. We build immersive brand experiences that drive measurable results.
- **Immersive Commerce**: Pioneered the first Amazon-powered storefront on Roblox. Shopify integration for physical product sales inside games.
- **Digital Products**: Apps, tools, and platforms co-created with young audiences.
- **AI Agents (A-Team)**: 100+ AI agents for research analysis, trend detection, and data processing.

## Key Results

- $100M+ incremental revenue generated for clients
- 110M impressions for Maybelline Glamhattan on Roblox
- 90M+ visits for Sunsilk on Roblox
- 7.93M players with 71% conversion for World Gold Council
- $25,000 single avatar item sale for Adidas

## Awards

- Shorty Award Winner, Gamification — Dettol Hygiene Quest on Roblox: 5.8M unique users, 35.78% increase in hygiene knowledge
- 4A's Jay Chiat Award Silver, Gaming Strategy — Lunchables Playables on Roblox: first brand loyalty program on Roblox, 22% surge in sales velocity

## Clients

Adidas, L'Oreal, Maybelline, Starbucks, LEGO, Mattel, NASCAR, UEFA, Paramount, Warner Media, MaxMara, AMV BBDO, Dentsu

## Library: questions brands ask us

One page per question, answered from Dubit's own work with the numbers. Index: https://dubit.io/library

- Why do children say they play video games? https://dubit.io/library/why-do-children-play-video-games
- How many children use AI tools like ChatGPT? https://dubit.io/library/how-many-children-use-ai
- Is children's device ownership growing, and which device fastest? https://dubit.io/library/childrens-device-ownership-growth
- What do children actually use their devices for? https://dubit.io/library/what-do-children-use-their-devices-for
- Is awareness of the UK broadcasters among children rising or falling? https://dubit.io/library/is-childrens-awareness-of-uk-broadcasters-rising
- Which TV and video brands do children actually know? https://dubit.io/library/which-tv-and-video-brands-do-children-know
- Who builds apps for children's mental health and wellbeing? https://dubit.io/library/who-builds-childrens-wellbeing-apps
- Are there churches and faith communities on Roblox, and how big are they? https://dubit.io/library/are-there-churches-on-roblox
- Should a brand activate on Fortnite or Roblox? https://dubit.io/library/fortnite-or-roblox-for-brands
- Who builds mobile apps and games for children's TV and toy brands? https://dubit.io/library/who-builds-apps-for-childrens-tv-and-toy-brands
- What genre should my brand's Roblox game be? https://dubit.io/library/what-genre-should-a-brand-roblox-game-be
- What live-ops does a Roblox game need after launch? https://dubit.io/library/what-live-ops-does-a-roblox-game-need
- What makes a new Roblox game take off? https://dubit.io/library/what-makes-a-new-roblox-game-take-off
- Who builds Roblox games for brands? https://dubit.io/library/who-builds-roblox-games-for-brands
- Can you test a children's TV show or app with children before it launches? https://dubit.io/library/test-a-childrens-show-or-app-with-children-before-launch
- How do 8 to 18 year olds shop for clothes, and does Roblox change it? https://dubit.io/library/how-young-people-shop-for-fashion-roblox
- Which agency runs research with children and families? https://dubit.io/library/research-with-children-and-families
- How do you choose which Roblox games to advertise in? https://dubit.io/library/how-to-choose-roblox-games-to-advertise-in
- How does an agency track what is growing on Roblox week to week? https://dubit.io/library/how-to-track-what-is-growing-on-roblox
- How many Roblox players are in the UK, USA or Western Europe? https://dubit.io/library/how-many-roblox-players-in-uk-us-europe
- Which Roblox genres get the most plays? https://dubit.io/library/which-roblox-genres-get-the-most-plays
- What is a Roblox Community and what can a brand do with one? https://dubit.io/library/what-is-a-roblox-community-for-brands
- Can a music artist perform a concert on Roblox, and what does it reach? https://dubit.io/library/roblox-concerts-for-music-artists
- What does a brand campaign inside popular Roblox games actually deliver? https://dubit.io/library/brand-campaigns-in-popular-roblox-games
- How many people use Roblox? https://dubit.io/library/how-many-people-use-roblox
- How many Roblox games have been played a billion times? https://dubit.io/library/how-many-roblox-games-have-a-billion-plays
- How much do Roblox players spend on avatar items, and does a brand make money selling them? https://dubit.io/library/roblox-avatar-item-spend-and-brand-revenue
- Is Roblox just for young children? https://dubit.io/library/is-roblox-just-for-young-children
- Can you sell physical products inside Roblox? https://dubit.io/library/sell-physical-products-inside-roblox
- Which agency builds Roblox and app experiences for sports governing bodies? https://dubit.io/library/who-builds-roblox-games-for-sports-bodies
- At what age do children start using social media features? https://dubit.io/library/age-children-start-using-social-media-features
- Do US and UK teenagers use the same platforms the same way? https://dubit.io/library/how-us-and-uk-teenagers-use-social-platforms
- How is TikTok different from YouTube for young people? https://dubit.io/library/tiktok-vs-youtube-for-young-people
- What is wear time, and how long do players wear branded avatar items? https://dubit.io/library/roblox-wear-time-branded-avatar-items
- Who can design and sell branded avatar clothing on Roblox for my brand? https://dubit.io/library/branded-avatar-clothing-on-roblox
- How many plays does a YouTube Playables game get? https://dubit.io/library/how-many-plays-does-a-youtube-playables-game-get

## Services

- Youth Research: Purpose-built youth research and long-running trend tracking for Gen Z and Gen Alpha audiences. Quantitative surveys, qualitative interviews, and ethnographic studies. https://dubit.io/services/youth-research
- Brand Strategy: Strategic planning for brands entering gaming and youth-native platforms. Platform selection, audience mapping, and go-to-market strategy for Roblox, Fortnite, and beyond. https://dubit.io/services/brand-strategy
- Roblox Games and Campaigns: Roblox game development agency with 100+ partner games. We built Kraft’s 22% sales uplift campaign and Starbucks’ 80K coupon redemption. From concept to launch. https://dubit.io/services/roblox-game-development
- Roblox Commerce: Immersive commerce solutions connecting virtual experiences to real-world sales. Shopify-powered storefronts, UGC collections, and in-game purchases on Roblox. https://dubit.io/services/roblox-commerce
- Metaverse Agency: Full-service metaverse agency. Branded games, campaign integrations, virtual commerce, and strategy across Roblox, Fortnite, Meta Horizons, and Minecraft. Clients include Adidas, Maybelline, and Starbucks. https://dubit.io/services/metaverse-agency
- Kids App Development: Kids app developer with 10 years building for LEGO, NHS, and schools. Clinical trials showed 75% to 2% reduction in concern levels. COPPA-compliant, co-designed with children. https://dubit.io/services/kids-app-development

## Case studies

- Maybelline — Glamhattan: Colossal Bubble Watch https://dubit.io/work/maybelline
- Adidas — Adidas Flagship Store https://dubit.io/work/adidas
- World Gold Council / AMV BBDO — Gold Hunters https://dubit.io/work/world-gold-council
- UEFA — EUROballer Battle https://dubit.io/work/uefa
- Unilever — Hair Care Lab https://dubit.io/work/unilever
- L'oreal — Catwalk Sim https://dubit.io/work/loreal
- Starbucks — Starbucks Treasure Hunt https://dubit.io/work/starbucks
- Kraft — Lunchables Playables https://dubit.io/work/lunchables
- Superdrug — Superdrug Obstacle Challenge https://dubit.io/work/superdrug
- Meta — Welcome to Honey Cottage https://dubit.io/work/meta-horizons-honey-cottage
- Nascar — NASCAR Speed Hub https://dubit.io/work/nascar
- Meta — Match and Flow https://dubit.io/work/meta-horizons-match-and-flow
- Epic — Crazy Cards https://dubit.io/work/epic
- Reckitt Benckiser Group — Dettol Hygiene Quest https://dubit.io/work/dettol
- Dentsu / Galderma — Differin Level Up Lobby https://dubit.io/work/galderma
- Embers The Dragon — Embers the Dragon https://dubit.io/work/embers-the-dragon
- Hooked On — Hooked on Phonics https://dubit.io/work/hooked-on
- NHS — Bestlife https://dubit.io/work/bestlife
- CAFCASS — Digital Practice Tool https://dubit.io/work/cafcass
- International Cricket Council — Cricket World Cup Fan Zone https://dubit.io/work/icc
- LEGO — Online Gaming Safety Study https://dubit.io/work/lego
- Mattel — Connected Play Research https://dubit.io/work/mattel
- Walton Family Foundation — Gaming & Learning Study https://dubit.io/work/gaming-learning-study
- Warner Media — Master Moley: Building the Business Case https://dubit.io/work/warner-media
- Shaw Rocket Fund — Market Mapping https://dubit.io/work/shaw-rocket-fund-market-mapping
- University of Sheffield — Interactive MRI Playkit https://dubit.io/work/interactive-mri-playkit
- UK Antarctic Heritage Trust / ARU StoryLab — VR Experience Development https://dubit.io/work/antarctic-vr-experience
- PBS Kids — Civics Content Development https://dubit.io/work/pbs-kids-civics-content
- Takara Tomy — Beyblade Audience Targeting https://dubit.io/work/takara-tomy
- Discovery Education — Content Strategy https://dubit.io/work/discovery-education-content-strategy

## Links

- Homepage: https://dubit.io
- Services: https://dubit.io/services
- Case Studies: https://dubit.io/work
- Blog: https://dubit.io/blog
- About: https://dubit.io/about
- Contact: https://dubit.io/contact