Case Studies
Explore how we've helped leading brands connect with Gen Z and Gen Alpha audiences across gaming platforms and digital experiences.
Glamhattan: Colossal Bubble Watch
Maybelline
Welcome to Glamhattan! Explore a world of beauty, inflate New York City with giant bubble wands, and discover your perfect look. Unlock exclusive styles, collect rewards, and shop the real Colossal Bubble Mascara without leaving the game. Your glow-up starts here!
Maybelline's first Amazon-powered storefront lets players purchase the real mascara without leaving the Roblox game. Distributed across our partner games network, reaching 110M impressions with 50K+ community members.
110M
Impressions
3M
Visits
50K+
Community Members
Glamhattan: Colossal Bubble Watch
Maybelline
Welcome to Glamhattan! Explore a world of beauty, inflate New York City with giant bubble wands, and discover your perfect look. Unlock exclusive styles, collect rewards, and shop the real Colossal Bubble Mascara without leaving the game. Your glow-up starts here!
Maybelline's first Amazon-powered storefront lets players purchase the real mascara without leaving the Roblox game. Distributed across our partner games network, reaching 110M impressions with 50K+ community members.
110M
Impressions
3M
Visits
50K+
Community Members
L'oreal
Catwalk Sim
L'oreal
Catwalk Sim
Starbucks
Starbucks Treasure Hunt
Starbucks
Starbucks Treasure Hunt
Sunsilk
Hair Care Lab
Sunsilk
Hair Care Lab
90 million players ran their own hair salons in Sunsilk's tycoon game.
90M+
Visits
Adidas
Adidas Flagship Store
Adidas
Adidas Flagship Store
Pioneering virtual and real merch sales for Adidas on Roblox - including the sale a $25,000 gold chain.
$25,000
Single item sale
World Gold Council / AMV BBDO
Gold Hunters
World Gold Council / AMV BBDO
Gold Hunters
Making gold cool for Gen Z. A Roblox game that shifted how young people think about gold careers.
+21%
uplift in Gold career consideration
7.93M+
Visits
32
Years of playtime
Honey Cottage
Welcome to Honey Cottage
Honey Cottage
Welcome to Honey Cottage
Nascar
NASCAR Speed Hub
Nascar
NASCAR Speed Hub
Match and Flow
Match and Flow
Match and Flow
Match and Flow
Crazy Cards
Crazy Cards
Crazy Cards
Crazy Cards
Mattel
Connected Play Research
Mattel
Connected Play Research
We recorded hundreds of hours of in-home play with 40 families to discover how Mattel could design connected toys for the next generation.
UEFA
EUROballer Battle
UEFA
EUROballer Battle
Bringing the Euros to Fortnite with football mini-games promoted by Slogo and Jelly.
Featured
Fortnite top pick
Walton Family Foundation
Gaming & Learning Study
Walton Family Foundation
Gaming & Learning Study
We surveyed 2,000+ children and families across the US to reveal how gaming can support learning - shaping opportunities for game-based education at scale.
Reckitt Benckiser Group
Dettol Hygiene Quest
Reckitt Benckiser Group
Dettol Hygiene Quest
Dentsu / Galderma
Differin Level Up Lobby
Dentsu / Galderma
Differin Level Up Lobby
Embers The Dragon
Embers the Dragon
Embers The Dragon
Embers the Dragon
Hooked On
Hooked on Phonics
Hooked On
Hooked on Phonics
International Cricket Council
Cricket World Cup Fan Zone
International Cricket Council
Cricket World Cup Fan Zone
LEGO
Online Gaming Safety Study
LEGO
Online Gaming Safety Study