Case Studies
Explore how we've helped leading brands connect with Gen Z and Gen Alpha audiences across gaming platforms and digital experiences.

Hair Care Lab
Sunsilk
Run your own hair empire! Build and manage Sunsilk Labs, create stunning hairstyles, and grow your tycoon from a small salon to a styling superpower. Unlock new tools, customise your space, and become the ultimate hair care mogul!
A tycoon game where players build hair care empires, learning product benefits through gameplay. Designed to reach, engage and sustain long-term play with young female entrepreneurs. Result: 90M+ visits, 400K community members, 1,711 years of engagement.
90M+
Visits
400K
Community members
1711 years
Of engagement
Hair Care Lab
Sunsilk
Run your own hair empire! Build and manage Sunsilk Labs, create stunning hairstyles, and grow your tycoon from a small salon to a styling superpower. Unlock new tools, customise your space, and become the ultimate hair care mogul!
A tycoon game where players build hair care empires, learning product benefits through gameplay. Designed to reach, engage and sustain long-term play with young female entrepreneurs. Result: 90M+ visits, 400K community members, 1,711 years of engagement.
90M+
Visits
400K
Community members
1711 years
Of engagement

Maybelline
Glamhattan: Colossal Bubble Watch
Maybelline
Glamhattan: Colossal Bubble Watch
Helping Maybelline overtake e.l.f. as Gen Z's favourite makeup brand.
110M
Impressions
3M
Visits
50K+
Community Members

L'oreal
Catwalk Sim
L'oreal
Catwalk Sim

Starbucks
Starbucks Treasure Hunt
Starbucks
Starbucks Treasure Hunt

Adidas
Adidas Flagship Store
Adidas
Adidas Flagship Store
Pioneering virtual and real merch sales for Adidas on Roblox - including the sale a $25,000 gold chain.
$25,000
Single item sale

World Gold Council / AMV BBDO
Gold Hunters
World Gold Council / AMV BBDO
Gold Hunters
Making gold cool for Gen Z. A Roblox game that shifted how young people think about gold careers.
+21%
uplift in Gold career consideration
7.93M+
Visits
32
Years of playtime

Honey Cottage
Welcome to Honey Cottage
Honey Cottage
Welcome to Honey Cottage

Nascar
NASCAR Speed Hub
Nascar
NASCAR Speed Hub

Match and Flow
Match and Flow
Match and Flow
Match and Flow

Crazy Cards
Crazy Cards
Crazy Cards
Crazy Cards

Mattel
Connected Play Research
Mattel
Connected Play Research
We recorded hundreds of hours of in-home play with 40 families to discover how Mattel could design connected toys for the next generation.

UEFA
EUROballer Battle
UEFA
EUROballer Battle
Bringing the Euros to Fortnite with football mini-games promoted by Slogo and Jelly.
Featured
Fortnite top pick

Walton Family Foundation
Gaming & Learning Study
Walton Family Foundation
Gaming & Learning Study
We surveyed 2,000+ children and families across the US to reveal how gaming can support learning - shaping opportunities for game-based education at scale.

Reckitt Benckiser Group
Dettol Hygiene Quest
Reckitt Benckiser Group
Dettol Hygiene Quest

Dentsu / Galderma
Differin Level Up Lobby
Dentsu / Galderma
Differin Level Up Lobby

Embers The Dragon
Embers the Dragon
Embers The Dragon
Embers the Dragon

Hooked On
Hooked on Phonics
Hooked On
Hooked on Phonics

International Cricket Council
Cricket World Cup Fan Zone
International Cricket Council
Cricket World Cup Fan Zone

LEGO
Online Gaming Safety Study
LEGO
Online Gaming Safety Study


