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Latest news: This is a latest news announcement which can be changed by editing the component!
Teaming up with the ICC and Sportfive, we embarked on a mission to bowl over a new, younger audience with cricket fever – all within the realm of Roblox.
We introduced the thrill of cricket to Roblox with three virtual Cricket World Cup Fan Zones in three hugely popular games. From the Fan Zones, players met the mascots and took part in a World Cup Challenge to collect “runs” and win amazing ICC Cricket World Cup branded avatar clothes.
plays of the partner games
unique ICC challenge players
runs collected
of estimated in-game brand engagement
This campaign wasn't just a hit; it was a super over of success! We brought the spirit of the World Cup into Roblox. Just like a perfect innings, we mixed entertainment, technology, and the love of cricket to craft an experience that captivated our young, tech-savvy audience.
680,000 virtual merch items given away
VISITS
UPVOTES
UPVOTE RATIO
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