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DUBIT RESEARCH

kids, youth and family
research agency

Children holding different items above them.

RESEARCHING KIDS SINCE 1999

Dubit Research is a full service kids and youth consultancy, established in 1999. We work across all sectors and disciplines, providing research, strategy, and digital services to some of the biggest kids’ brands and startups.

Through extensive surveys with thousands of kids and insightful conversations with hundreds of families, we can help you to connect with the current and next generation..

CONTACT US

A child holding a toy in front of a camera on a small tri-pod.

Why choose Dubit

Dubit’s team of researchers and analysts are experts in the kids and family field. Combining our wealth of experience with innovative and emerging methodologies, we can deliver powerful insights to help our customers make informed decisions in the ever-evolving youth market.

Dubit is both in touch with what kids are doing now and how trends influence their futures.

WHAT MAKES US DIFFERENT?

DUBIT TRENDS

Dubit operates the largest global kids media and tech tracker. Dubit Trends surveys 16,000 families around the world every year, and is designed to give you regular audience and market snapshots, tracked over time to help predict what’s going to happen next.

We have collected over 40,000 data points across hundreds of thousands of kids, giving you lines, not dots, with trending data since 2015.

UKUS

THE CLICKROOM

TheClickroom - A virtual room with characters sat around a desk.

Dubit’s unique and award-winning Clickroom is an innovative research tool for conducting focus groups and depth interviews online. The Clickroom is an interactive 3D focus group room that is both engaging and enjoyable for participants.

Participants are represented in the virtual focus group as a customisable avatar. They can watch video, review stimulus, or simply respond to the moderator’s questions. focus groups and depth interviews online.

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THE PLAYLAB

Our purpose built mobile PlayLab can test products, content, and UX with kids and families anywhere in the world!

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DIGITAL EXPERTISE

A child playing on a smartphone.

We’ve sold tens of millions of avatar clothes, in this report we share some 
of the lessons we’ve learned.

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MULTI-Market capabilities

BRAND
HEALTH

CONTENT
TESTING

USER
TESTING

segmentation

MARKET
analysis

NEW PROUCT
DEVELOPMENT

DIGITAL
STRATEGY

COMMUNICATION
STRATEGY

MONETISATION

CONCEPT
TESTING

CASE STUDIES

Market Analysis

BEYBLADE

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Content Testing

Baby Einstein

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Brand Health

Cartoon Network

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Concept Testing

LEGO Ventures

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New product development

User testing

Ripple Reef

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