Specsavers had the goal of integrating into Roblox to reach out to younger gamers in a way that feels totally natural to them.
With issues like eye strain and myopia getting more common, this experience aims to remind gamers of all ages to take care of their eyes and ears, their most important gaming gear.
UGC redeemed
brand interactions
hours of playtime
Integrated into three popular Roblox experiences: Super Fun Obby, Chill Obby, and Ultimate Easy Obby, players complete the Specsavers Obby (obstacle course) for the chance to win a reward! Players complete the course, going through educational question gates to reinforce their eye and ear knowledge.
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