Our Work

Case Studies

Explore how we've helped leading brands connect with Gen Z and Gen Alpha audiences across gaming platforms and digital experiences.

Adidas branded virtual flagship store on Roblox with sneaker displays and avatar customization
Adidas Flagship Store - Slide 1
Adidas Flagship Store - Slide 2
Adidas Flagship Store - Slide 3
Adidas Flagship Store - Slide 4
Adidas Flagship Store - Slide 5
Roblox

Adidas Flagship Store

Adidas

Rep your style with Adidas on Roblox! Explore pop-up stores, unlock exclusive collabs with Manchester United, David Beckham, and more - then cop real-world drops via Shopify. From virtual drip to IRL heat, this is where gaming meets streetwear.

Adidas' first retail presence on Roblox, with pop-up stores across our partner games network and a Shopify-powered storefront for real-world purchases. The UGC collection made Roblox history: one item sold for $25,000, the platform's most expensive sale.

$25,000

Single item sale

Maybelline Glamhattan virtual beauty experience on Roblox with giant bubble wand gameplay and neon cityscape
Roblox

Maybelline

Glamhattan: Colossal Bubble Watch

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L'Oréal Catwalk Sim fashion runway experience on Roblox with avatar styling and anti-harassment scenarios
Roblox

L'oreal

Catwalk Sim

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Starbucks treasure hunt integrated into Roblox games with in-game store and coffee bean collectibles
Roblox

Starbucks

Starbucks Treasure Hunt

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Sunsilk Hair Care Lab tycoon game on Roblox where players build and manage virtual hair salons
Roblox

Sunsilk

Hair Care Lab

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Gold Hunters adventure game on Roblox featuring ancient mine exploration and gold discovery gameplay
Roblox

World Gold Council / AMV BBDO

Gold Hunters

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Honey Cottage cozy farming sim for Meta Horizons with gardens, beekeeping, and countryside cottage
Meta Horizons

Honey Cottage

Welcome to Honey Cottage

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NASCAR Speed Hub racing experience on Roblox with custom race cars and Daytona 500 track
Roblox

Nascar

NASCAR Speed Hub

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Match and Flow relaxing match-3 puzzle game for Meta Horizons with vibrant blocks and island paradise
Meta Horizons

Match and Flow

Match and Flow

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Crazy Cards multiplayer card game in Fortnite with fast-paced gameplay and wild card effects
Fortnite

Crazy Cards

Crazy Cards

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Mattel connected play ethnographic research with families testing connected toys in homes
Research

Mattel

Connected Play Research

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UEFA EUROballer Battle arena in Fortnite with football mini-games and competitive gameplay
Fortnite

UEFA

EUROballer Battle

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Walton Family Foundation gaming and learning study surveying children across the United States
Research

Walton Family Foundation

Gaming & Learning Study

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Dettol Hygiene Quest germ-battling educational game on Roblox teaching handwashing habits
Roblox

Reckitt Benckiser Group

Dettol Hygiene Quest

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Differin Level Up Lobby skincare education experience on Roblox with mini-games and skincare tips
Roblox

Dentsu / Galderma

Differin Level Up Lobby

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Embers the Dragon children's emotional wellness app with interactive mini-games and dragon companion
App

Embers The Dragon

Embers the Dragon

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Hooked on Phonics educational app for children with interactive phonics, spelling, and math games
App

Hooked On

Hooked on Phonics

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ICC Cricket World Cup Fan Zone on Roblox with collectible cricket gear and tournament integration
Roblox

International Cricket Council

Cricket World Cup Fan Zone

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LEGO online gaming safety research study examining child-safe social gaming experiences
Research

LEGO

Online Gaming Safety Study

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