I want to understand my audience
Get inside the minds of Gen Z and Gen Alpha with research designed specifically for young audiences. Our purpose-built testing lab, decade of tracking data, and AI-powered research tools reveal insights others miss.
Bespoke Research
Custom qualitative and quantitative studies designed for your specific questions, from concept testing to brand health to segmentation.
- Brand health tracking and competitive positioning
- Content and concept testing with target demographics
- User testing and product validation
- Segmentation and market analysis
- In-depth interviews and focus groups with hard-to-reach youth audiences
Trends Tracker
Since 2014, we've tracked how young people discover, use, and share content. Four surveys annually across 15,000+ respondents reveal what's happening now, not what happened six months ago.
- Tracking over 40,000 datapoints across UK, US and additional markets
- Platform-specific insights: Roblox, TikTok, YouTube, and emerging spaces
- Device usage and share-of-time data from ages 1-18
- Self-serve portal with brand tracking capabilities
- Quarterly reports with actionable recommendations
The PlayLab
Our mobile testing facility brings rigorous research to your audience, anywhere in the world. Purpose-built for content, user, and product testing with children.
- Portable lab designed by our kids’ research experts
- On-location testing at events, schools, or your offices
- Controlled environment for authentic reactions
- Real-time observation and analysis
- Kid-friendly setup that captures natural behaviour
AI-powered analysis: Our researchers are augmented by A-Team AI agents that turn weeks of analysis into hours. Explore the data yourself with our Data Analyst agent, or let our Trend Explorer surface insights you didn’t know to ask for.
See it in action
Not sure what you need?
Most projects blend multiple services. Let's talk about your goals and we'll help you figure out the right approach.