Dubit does. For more than 25 years Dubit has researched young people and families for global brands and startups, and it surveys 16,000 young people a year. Its research team focuses only on brands for young people and families, and serves media companies, content creators, children's charities, toy manufacturers and ed-tech businesses.
Dubit's researchers are in-house and specialise in young audiences. They run bespoke concept and content testing, co-design and impact studies. The same team tracks what happens on Roblox, and its findings inform client strategies, game concepts and marketing plans. Young people come into Dubit's PlayLab to play-test games, apps, products and shows with those researchers, who facilitate and moderate each session.
How many young people does Dubit survey a year?
Dubit surveys 16,000 young people a year. Dubit Trends, its tracking survey of young people's media and technology use, covers eight countries.
Who answers a Dubit Trends survey, and from what age?
Dubit Trends invites 2 to 18 year olds to take part through their parents, in an online survey. For 2 to 7 year olds, a parent answers on the child's behalf and consults the child as they go. From the age of 8, young people complete the survey on their own. Reaching them through their parents lets Dubit understand the parents' needs and concerns too.
Can you run research with children online rather than in a room?
Yes. Dubit's researchers run depth interviews online in Clickroom, a research tool Dubit built, and with older children and teens they run focus groups there too. Each participant takes part as a customisable avatar. Dubit does not recommend in-person focus groups for under-10s, who tend to be less open about their opinions among peers they do not know.
Dubit also tests remotely, viewing and recording the facial expressions of the young people taking part as they use apps, play games or watch video. Its online qualitative platforms support diary entries, screen recording, photo and video uploads, heat mapping and image annotating. They work on a range of devices anywhere in the world.
Some studies need no live session at all. Families complete a series of tasks at their convenience within an agreed timeframe, using equipment and stimulus Dubit provides in advance. They reply through a web app in which the moderator and the family exchange feedback in their own time.
