Yes. Dubit tests children's TV shows, apps, games and toys with children in its own PlayLab. We tested one television pilot there with children aged 5 to 8 and their parents. The tests were there to measure their reaction to the pilot and to support the pitch to TV channels and streaming services.
The pilot tests were also there to reassure investors that their production money had been well spent.
We benchmark a show against a library of competitor programming. Characters and storylines go through the same comparison. Dubit built its Engagement Scale Software for content testing, and for benchmarking new intellectual property and new episodes.
One product we designed and built ourselves was tested with over 40 preschool children and their parents during development and before it launched.
Children of all ages come to the PlayLab every week. They try out new games and apps there. We play-test and content-test children's games, apps, products and shows.
Sessions can run online instead, with children as avatars in a virtual room. Dubit built Clickroom for focus groups and depth interviews in an interactive virtual environment. Participants watch video, review stimulus such as character images or pictures, or answer the moderator's questions. That produces better-quality conversations, with no one talking over each other.
Can you user-test a TV, camera or connected device with children?
Yes for smart TV box interfaces and connected devices. In Dubit's PlayLab, Dubit's researchers test smart TV box interfaces with young people, as they do websites and apps. They also test new technology, including VR, AR, AI voice controls and digital toys. Games go through it on mobile, on smart TV and on PC or laptop, and toys are tested there too, including tech-integrated ones. The app genres are video, entertainment, education and creativity.
The PlayLab is purpose-built and portable, so the testing can run anywhere in the world. Clients can watch the sessions from anywhere by live remote stream.
For a toy company adding a digital, interactive side to its physical toys for 6 to 10 year olds, Dubit interviewed parents about connected toys. It also ran ethnography in which the young people wore GoPro cameras while they played with current and potential products. The work showed what influences toy choice and how they prefer to play with connected toys. It also showed what the messaging should say at the point of purchase, at set-up and during onboarding.
