Commerce

I want to sell virtual or physical products inside Roblox

Roblox has 500 million monthly active users, and with Amazon and Shopify integrations now live, it's the next emerging e-commerce platform. We pioneered the first Amazon-powered storefront on Roblox, built multiple profitable avatar fashion brands, and helped Adidas sell $5M of avatar merch in one year.

Immersive Stores

Virtual retail experiences that feel native to gaming platforms

  • We’ve built immersive retail experiences for Adidas and Maybelline inside Roblox
  • Real-world product sales through Shopify and Amazon integrations: players buy without leaving the game
  • Virtual item drops and limited-edition UGC that drive urgency and engagement
  • Pop-up stores across our network of 100+ partner games for maximum reach
  • Loyalty programs and exclusive rewards that turn players into repeat customers

Virtual Fashion

AI-powered avatar apparel that players actually want to wear

  • Design avatar apparel informed by what millions of players actually wear, try on, and buy
  • AI-powered trend detection spots emerging fashion preferences in player behaviour data
  • We’ve built multiple profitable virtual clothing brands inside Roblox
  • Our production pipeline creates virtual merchandise fast and cost-effectively at scale
  • One Adidas item sold for $25,000, Roblox’s most expensive sale ever
Case Studies

See it in action

See commerce case studies
Adidas branded virtual flagship store on Roblox with sneaker displays and avatar customization
Roblox

Adidas

Adidas Flagship Store

Pioneering virtual and real merch sales for Adidas on Roblox - including the sale a $25,000 gold chain.

$25,000

Single item sale

View case study
Maybelline Glamhattan virtual beauty experience on Roblox with giant bubble wand gameplay and neon cityscape
Roblox

Maybelline

Glamhattan: Colossal Bubble Watch

Helping Maybelline overtake e.l.f. as Gen Z's favourite makeup brand.

110M

Impressions

3M

Visits

View case study
Sunsilk Hair Care Lab tycoon game on Roblox where players build and manage virtual hair salons
Roblox

Sunsilk

Hair Care Lab

90 million players ran their own hair salons in Sunsilk's tycoon game.

90M+

Visits

400K

Community members

View case study
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Our other services

Youth Research

I want to understand my audience

Brand Strategy

I want to plan my approach to Gen Z and Alpha

Roblox & Fortnite Development

I want to reach gamers in Roblox or Fortnite

Kids App Development

I want to build apps for kids

Not sure what you need?

Most projects blend multiple services. Let's talk about your goals and we'll help you figure out the right approach.

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