I want to sell virtual or physical products inside Roblox
Roblox has 500 million monthly active users, and with Amazon and Shopify integrationsnow live, it's the next emerging e-commerce platform. We pioneered the first Amazon-powered storefront on Roblox, built multiple profitable avatar fashion brands, and helped players spent millions of dollars on Adidas avatar apparel in 12 months.
Virtual merch sold (Adidas)
Purchase intent lift (Maybelline)
Immersive Stores
Virtual retail experiences that feel native to gaming platforms
- We’ve built immersive retail experiences for Adidas and Maybelline inside Roblox
- Real-world product sales through Shopify and Amazon integrations: players buy without leaving the game
- Virtual item drops and limited-edition UGC that drive urgency and engagement
- Pop-up stores across our network of 100+ partner games for maximum reach
- Loyalty programs and exclusive rewards that turn players into repeat customers
Virtual Fashion
AI-powered avatar apparel that players actually want to wear
- Design avatar apparel informed by what millions of players actually wear, try on, and buy
- AI-powered trend detection spots emerging fashion preferences in player behaviour data
- We’ve built multiple profitable virtual clothing brands inside Roblox
- Our production pipeline creates virtual merchandise fast and cost-effectively at scale
- One Adidas item sold for $25,000, Roblox’s most expensive sale ever
See it in action
Our rewards technology
We built a platform that connects in-game shopping and engagement to your existing business systems. Players earn points by browsing your store, purchasing virtual items, wearing your merchandise, and completing brand activities. They redeem on your branded website, where they register and link their Roblox account.
First party data flows into your CRM. You see which players are shopping, what they are wearing, and how often they return. Lunchables issued 6.6 billion reward points through the platform. The system handles thousands of transactions per second at scale.
6.6B
Reward points issued
1000s
Transactions per second
Earn
Browse
Purchase
Wear
Complete
Redeem
Register
Link account
Claim
Data
CRM
Behaviour
Frequency
Earn
Browse → Purchase → Wear → Complete
Redeem
Register → Link account → Claim
Data
CRM → Behaviour → Frequency
How we create virtual merchandise that sells
We have analysed over 40 million virtual item sales on Roblox. That data informs every item we create for clients, from which styles attract attention to which price points drive volume, to when items should launch.
What the data tells us
- Items reach peak sales approximately five weeks after creation. We use that window to identify early winners and scale what works.
- In aggregate, revenue stays remarkably predictable after the peak. A portfolio of ten hit items is enough to produce stable, forecastable returns for months.
- Individual items will rise and fall week to week. At portfolio scale, those movements cancel out and revenue becomes predictable.
- The top 5% of items generate around 70% of all revenue. That concentration drives our investment in data and trend detection to maximise hit rate.
- Sales follow school holiday cycles. We time releases to capture seasonal peaks and plan production around them.
Hit items: revenue trajectory
Hit items reach peak revenue within five weeks of creation. Data from 40M+ Roblox sales.
Our production pipeline
Data
AI agents mine what millions of players are wearing, buying, and trying on across the platform, surfacing trends before they peak.
Concepts
We produce concepts that overlap emerging trends with your brand aesthetic. Generative design tools explore dozens of variations per concept. You approve or reject.
Production
We build 3D items from your approved shortlist. Automated tooling generates colour and texture variations of each design, keeping unit costs low. Items are released as promoted drops timed around seasonal peaks.
Optimisation
Forecasting models track sales performance from day one and flag items showing hit potential during the first five weeks. For early winners, we rapidly produce additional variations and increase marketing support.
Frequently asked questions
Not sure what you need?
Most projects blend multiple services. Let's talk about your goals and we'll help you figure out the right approach.