The debut of Adidas retail marked the brand’s inaugural venture onto the platform, introducing the iconic three stripes to Roblox. Our offerings encompassed a blend of real-world branded items, sought-after Roblox user-generated content (UGC) sellers, and exciting collaborations with renowned content creator Rush and fashion designer Karlie Kloss.
After establishing a presence within existing games, the subsequent stride was the creation of a dedicated branded shop, meticulously curated with an extensive range of Adidas merchandise. Within this immersive space, players could indulge in a plethora of three-stripe outfits and navigate through themed areas, a VIP section, and podiums, offering an engaging and interactive shopping experience.
The adidas Outfit Creator made Roblox history by selling the most expensive UGC limited item ever. The adidas x WhoseTrade Diamond Chain, a coveted digital accessory, sold for a record-breaking 2 million Robux almost instantly
With the introduction of shoes, Adidas became the first branded footwear on the platform. These high-definition shoes represent a significant leap forward in virtual fashion, providing an unprecedented level of detail and sophistication previously unseen on the platform.
In a groundbreaking move shaping the future of sports merchandising, AFC Ajax made history as the first football club partnered with Adidas to venture into the expansive digital realm of Roblox.The collaboration enables fans, especially the younger generation, to directly purchase Ajax jerseys from the Adidas Outfit Creator experience.
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