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Superdrug

60th Birthday Celebration on Roblox

Superdrug have entered Roblox for their 60th Birthday celebration by integrating with three of the largest obby (obstacle course) experiences: Ultimate Easy Obby, Super Fun Obby and Easy Obby. Players can complete the course many times, unlocking the chance to spin the wheel with the possibility of unlocking a UGC item or power-up reward!

1.2M

Total Obby Visits

170K

UGC items given away

15K

IRL Shower Gels Redeemed

As part of the campaign, Superdrug is combining real-world products with in-game rewards by giving away 15,000 Superdrug Fruity Shower Gels to players who complete the experience.

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