Latest news: This is a latest news announcement which can be changed by editing the component!
Latest news: This is a latest news announcement which can be changed by editing the component!
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To coincide with their IRL ‘Heart of New York’ launch, DKNY made a bold move into the digital world by launching its first User-Generated Content (UGC) range on Roblox. The virtual range featured 20 unique pieces, including jackets, handbags, and hats from the collection.
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By launching their collection on Roblox, DKNY expanded its reach and created new ways for users to interact with the brand. This venture blended fashion with technology, offering a dynamic and immersive brand experience. The ‘Heart of New York’ collection on Roblox showcased DKNY’s innovative spirit and commitment to staying ahead in both physical and digital fashion trends.
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