The Voice pop-up stores were strategically placed within our extensive network of 100 game partners. These stores offer exclusive merchandise featuring iconic judge UGC fashion items, and memorabilia from The Voice, mirroring real-world items. Our goal is to enhance brand loyalty and raise awareness among The Voice fans.
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featuring shops
The store served as a hub for players to gather, snap selfies in the famous spinning red chairs from the show, and flaunt their unique style in themed outfits.
Featuring a diverse range of attire inspired by the fashion sense of the show's judges – from trendy streetwear to classic country ensembles and edgy rock accessories – there was something to suit every taste and preference.
To maintain the enthusiasm of our loyal fans, we refreshed the store weekly with new items and exclusive limited user-generated content (UGC) pieces. The grand finale of the in-real-life (IRL) live show was complemented by the release of our final batch of items, generating anticipation and excitement.
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