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The Voice

The First Roblox Avatar Fashion Range for The Voice

INCREASED BRAND LOYALTY

The Voice pop-up stores were strategically placed within our extensive network of 100 game partners. These stores offer exclusive merchandise featuring iconic judge UGC fashion items, and memorabilia from The Voice, mirroring real-world items. Our goal is to enhance brand loyalty and raise awareness among The Voice fans.

3M+

impressions

900,000+

interactions

20 games

featuring shops

THE VOICE STORE

The store served as a hub for players to gather, snap selfies in the famous spinning red chairs from the show, and flaunt their unique style in themed outfits. 

Featuring a diverse range of attire inspired by the fashion sense of the show's judges – from trendy streetwear to classic country ensembles and edgy rock accessories – there was something to suit every taste and preference.

KEEP THEM COMING BACK 
FOR MORE!

To maintain the enthusiasm of our loyal fans, we refreshed the store weekly with new items and exclusive limited user-generated content (UGC) pieces. The grand finale of the in-real-life (IRL) live show was complemented by the release of our final batch of items, generating anticipation and excitement.

VISITS

UPVOTES

UPVOTE RATIO

SIMILAR CASE STUDIES

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