Yes. Dubit's immersive commerce stores have been deployed as popup stores in over 45 popular Roblox games. We have built Shopify and Amazon integrations selling real-world products inside Roblox for adidas and L'Oréal.
The checkout sits inside the game. Dubit's Amazon and Shopify integration launched in Q4 2024. Shopify and Amazon checkout are live inside Roblox, enabled from summer 2025. We pioneered the launch of Shopify integration on Roblox as part of our adidas work, an end-to-end in-game retail flow from browsing to purchase.
Real-world sales are an objective we build a campaign around. Dubit frames a Roblox campaign built for revenue as a strategy for driving on-platform and off-platform monetisation and sales. We measure the on-platform side as in-game revenue: paid game content, user-generated content sales and sponsor integrations. The off-platform side is sales of real-world products and services.
