Yes. Dubit has built Shopify and Amazon integrations that sell real-world products inside Roblox, for adidas and L'Oréal.
The checkout sits inside the game. Dubit's Amazon and Shopify integration launched in Q4 2024. Shopify and Amazon checkout are live inside Roblox, enabled from summer 2025. We pioneered the launch of Shopify integration on Roblox as part of our adidas work, an end-to-end in-game retail flow from browsing to purchase.
Real-world sales are an objective we build a campaign around. Dubit frames a Roblox campaign built for revenue as a strategy for driving on-platform and off-platform monetisation and sales. We measure the on-platform side as in-game revenue: paid game content, user-generated content sales and sponsor integrations. The off-platform side is sales of real-world products and services.
Who has integrated Shopify or Amazon checkout into a Roblox experience?
Dubit has, for adidas with Shopify and for Maybelline with Amazon. Dubit's Maybelline campaign let players buy the Colossal Bubble Mascara directly in the game, through an Amazon integration.
Dubit has been part of the beta trial of both integrations on Roblox. Dubit has worked closely with Roblox's Innovation Studio to bring commerce to Roblox.
How do you attribute real-world sales back to a Roblox campaign?
Dubit's Reward Platform verifies what players do off Roblox as well as on it, through Roblox single sign-on, reward links and a tracking SDK. It rewards them inside Roblox with user-generated content, power-ups or virtual currency. It times its asks for when players are most receptive, such as after a match win.
Dubit has also connected players' Roblox accounts to a brand's own loyalty or membership system. One way is Roblox single sign-on from the loyalty app or website. Another is a unique link emailed to the member, which opens the Roblox store and connects the two accounts.
In two past campaigns, players redeemed coupons earned in Roblox off the platform. In the Superdrug campaign, more than 15,000 players redeemed their coupon in store. In the Starbucks campaign in APAC, players unlocked discount codes in the games and redeemed 80,000 coupons in the Starbucks app. Both campaigns are told in full on what a brand campaign inside popular Roblox games delivers.
