What are people buying, wearing, playing, and saying on Roblox?
Roblox Insights makes this data explorable through the AI Data Analyst. Consumer intelligence for brands and creators.
What Roblox Insights will cover
Emerging Fashion Trends
What avatar items are selling, what styles are gaining traction, and how virtual fashion trends connect to real-world trends.
Game Trends
Which games are growing, what’s driving player interest, and what makes games popular across different audiences.
Player Behaviour
What people are saying about the games and items they engage with. How they discover content. Where they spend time and money.
Creator Performance
Which creators are producing hits, what patterns separate high-performing content from the rest, and where the opportunities are.
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partner games
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virtual items analysed
Why Roblox Insights matters
Roblox has over 500 million monthly active users. Brands are building games, selling virtual merchandise, and running campaigns across the platform.
Dubit has built branded experiences for Adidas, Sunsilk, Starbucks, Maybelline, and dozens more. Roblox Insights takes the data Dubit already collects and makes it available to anyone making decisions on the platform. Explore it through the same AI Data Analyst that powers our Gen Alpha Trends product.
Get notified when it's ready
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