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1 article on Gen Z, Gen Alpha, gaming, and digital-native audiences.

Gold Hunters campaign key art featuring Roblox characters on a treasure hunt
Case Studies
Feb 9, 20265 min read

Gold Hunters: The Largest Hunt for Gold Ever Created on Roblox

A landmark STEM-focused cross-game treasure hunt on Roblox. 7.93 million visits. 4.8 million players. A +21% uplift in likelihood to consider gold careers.

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