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Latest news: This is a latest news announcement which can be changed by editing the component!
In 2023, Barbie dominated as the top-grossing film of the year, sparking widespread excitement. To tap into the real-world Barbie frenzy, we launched a time-limited Barbie pop-up shop on Roblox! Collaborating with Virtual Brand Group and Forever 21, we introduced Barbie pop-up stores across our partner games network, attracting over 4.5 million interactions in just one month.
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featured pop-up shops
The pop-up shop featured an array of classic Barbie outfits including pool wear, casual attire, and dress-up ensembles. This vibrant store doubled as a central hub for players to gather and socialise. Both new and existing Barbie fans were delighted to encounter their beloved Barbie characters and had the opportunity to mimic their iconic styles or mix and match to create their own unique style.
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