Hooked on Phonics, a well known brand under 'Hooked & Company' (formerly Sandviks), has been a household name in the US since the 1980s. With a mission to make learning joyful and effective, they've helped over 5 million children learn to read over the last 35 years with a gold-standard at-home learning experience that's not only educational but also incredibly fun! Hooked on Phonics keeps kids engaged and motivated to learn thanks to a colourful cast of characters, fun mini-games, catchy songs and videos all seamlessly linked to help blend fun and education together! Hooked & Company have since taken the same award-winning approach to present modern learning tools for not just reading, but Spelling and Math as well!