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Not every brand needs its very own game. For 4 weeks Fashion Famous, a popular Roblox game centered around fashion and styling, featured a dedicated Kickers-themed rounds and shop, allowing players to incorporate the trendy footwear brand into their virtual outfits.
With a vast array of Kickers shoes and accessories to choose from, players can experiment and create unique and fashionable looks that showcase their personal style.
Kickers shoes were worn by players
Kickers items were used in-game
The integration adds an extra layer of authenticity and realism to the game, as players could replicate real-life fashion trends and incorporate Kickers' iconic designs into their virtual wardrobes.
The inclusion of Kickers in Fashion Famous not only provided an exciting avenue for players to express their fashion creativity but also expands the visibility and recognition of the brand within the Roblox community, forging a deeper connection between fashion enthusiasts and the Kickers brand.
18 MILLION + KICKERS BRANDED ITEMS WORN IN-GAME IN 4 WEEKS DURING FASHION FAMOUS INTEGRATION
In 2023, Kickers found a new Back to School home in the popular Roblox game, Redcliff City. By embracing connectivity at the campaign's core, Redcliff City provided the perfect backdrop for users to socialise, capture moments, learn TikTok dances, and participate in an fun treasure hunt, all while upgrading their Kickers Back to School wardrobe in the dedicated shop.
The impact was phenomenal, with over half a million pairs of Kickers shoes proudly worn by players in just two weeks. This case study exemplifies the power of strategic gaming partnerships, showcasing how brands can create immersive experiences that resonate deeply with their audience.
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