Yes. Dubit's NCT 127 concert on Roblox, in January 2023, drew 4.5 million attendees with an 85% approval rating.
The Roblox concerts we build are pop-up journeys through an artist's music, typically 10 to 20 minutes long. They combine 3D animation, interactivity and immersive audio to hit key narrative moments for emotional impact. For NCT 127, we integrated all nine members into the performance and the gameplay.
Who builds Roblox concerts and music experiences?
Dubit builds them; our music work includes the NCT 127 concert, the Samsung x Charli XCX finale and Mastercard's Grammy Week experience for the 2022 Grammy Awards.
Has a Roblox experience ever won or been nominated for an award?
The Samsung x Charli XCX finale was nominated for the first Metaverse MTV Video Music Award. It reached more than 300,000 players in 24 hours. We built the Samsung x Charli XCX Roblox experience. It let players design and perform on their own stage and compete in weekly performance contests voted on by other players. It ended in a concert where players danced to seven Charli XCX tracks.
Can a brand build a Roblox experience around an awards show?
Mastercard's Grammy Week put nominated artists inside Roblox for a week. We built a Grammy Week experience for the 2022 Grammy Awards. The experience let players fly around collecting hidden Grammy Awards for exclusive rewards, walk the red carpet and pick up exclusive UGC items. Grammy-nominated artists dropped in through the week, and Camilo, a two-time Grammy nominee, closed it with a live in-Roblox performance.
