Yes. Our NCT 127 concert on Roblox drew 4.5 million attendees with an 85% approval rating. Across the concerts we have built, over 1 billion impressions, 100 million+ plays and an average 90% rating.
What a Roblox concert is. A 10 to 20 minute pop-up journey through an artist's music, combining 3D animation, interactivity and immersive audio, built to hit the key moments of the songs. Players do not sit and watch. They move through it, and the stage moves with them.
NCT 127 World. Built with SM Entertainment as an interactive musical journey with all nine members integrated into the performance and the gameplay. A scavenger hunt before the event let players find hidden items and band members to unlock exclusive prizes. 4.5 million attendees made it the most attended Roblox music event at the time, ahead of concerts by Elton John, the Chainsmokers and George Ezra.
Samsung and Charli XCX. Samsung's Roblox world is a music festival where players design and perform on their own stage and compete in weekly performance contests voted on by other players. The finale concert had players dance to 7 Charli XCX tracks across changing stages and outfits, reached 300,000+ players within 24 hours, and was nominated for the first Metaverse MTV Video Music Award.
The Grammys with Mastercard. A Las Vegas-themed Grammy Week experience with artist meet-and-greets, mini-games, a red carpet dress-up mechanic, a scavenger hunt for hidden Grammy Awards, exclusive wearable items, and a live in-Roblox performance by Camilo.
Where a concert fits. A concert is a moment. The community it gathers, the avatar items it gives away and the world it is set in keep working after the show, which is why a concert is usually one part of a longer presence rather than the whole of it.