2 questions on this subject, answered from our own work, with the numbers.
Rising. In Dubit's tracking of young people in Great Britain aged from toddlers to late teens, every UK broadcaster brand was better known in Q2 2026 than in the survey's previous round. BBC One rose from 38% to 49% and ITV from 32% to 42%. Viewing did not follow: BBC iPlayer's daily use fell from 16% to 11% over the same period.
Of the TV and streaming brands Dubit's Q2 2026 broadcaster-awareness tracking prompted, Netflix and Disney+ are the best known among young people in Great Britain. Among toddlers to late teens, 74% know Netflix and 69% know Disney+ when prompted with the name. BBC iPlayer, on 56%, is the best-known UK broadcaster brand, on a weighted base of 1,211. It reads as level with Prime Video on 53%, because the gap is narrow and has not been tested for significance.