One question on this subject, answered from our own work, with the numbers.
Of the TV and streaming brands Dubit's Q2 2026 broadcaster-awareness tracking prompted, Netflix and Disney+ are the best known among young people in Great Britain. Among toddlers to late teens, 74% know Netflix and 69% know Disney+ when prompted with the name. BBC iPlayer, on 56%, is the best-known UK broadcaster brand, on a weighted base of 1,211. It reads as level with Prime Video on 53%, because the gap is narrow and has not been tested for significance.