One question on this subject, answered from our own work, with the numbers.
A Roblox Community is a group players opt in to join, which Dubit likens to a brand's page on Facebook or Instagram. Once players join, the brand can contact them again, even when they are not in its game. Sunsilk Hair Care Lab, the tycoon game Dubit built for Unilever, has over 400,000 Roblox community members.