2 questions on this subject, answered from our own work, with the numbers.
Wear time is the number of hours players spend wearing a branded avatar item. Roblox does not report it, so Dubit estimates it from its own signals. In Dubit's Lunchables campaign, avatar items exchanged for reward points were worn for 1.38 million hours, or 157 years.
Dubit's Virtual Merch team makes and sells avatar clothes and accessories on Roblox, and Dubit sold over 8 million avatar items in 2024. Its AI-driven production pipeline generates hundreds of avatar accessories every week. We offer brands three services: creating the items, developing the Roblox experience that sells them, and building the brand's community.