Our Work

Case Studies

Explore how we've helped leading brands connect with Gen Z and Gen Alpha audiences across gaming platforms and digital experiences.

UK Antarctic Heritage Trust VR experience research with penguin on iceberg in Antarctica
Research

VR Experience Development

UK Antarctic Heritage Trust / ARU StoryLab

Anglia Ruskin University StoryLab set out to bring the UK Antarctic Heritage Trust's work to life through VR, but first needed to understand audience appetite, emotional connection, and willingness to pay.

Online focus groups spanned VR enthusiasts, Antarctica fans, cruise travellers, secondary students, teachers and British Antarctic Survey staff. Using historical footage, early VR builds, audio and archive imagery, reactions, story impact and improvement opportunities were explored. The insight revealed strong potential for an experience that balances education and entertainment, helping refine the concept and maximise reach.

Maybelline Glamhattan virtual beauty experience on Roblox with giant bubble wand gameplay and neon cityscape
Roblox

Maybelline

Glamhattan: Colossal Bubble Watch

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Sunsilk Hair Care Lab tycoon game on Roblox where players build and manage virtual hair salons
Roblox

Unilever

Hair Care Lab

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Adidas branded virtual flagship store on Roblox with sneaker displays and avatar customization
Roblox

Adidas

Adidas Flagship Store

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L'Oréal Catwalk Sim fashion runway experience on Roblox with avatar styling and anti-harassment scenarios
Roblox

L'oreal

Catwalk Sim

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Starbucks treasure hunt integrated into Roblox games with in-game store and coffee bean collectibles
Roblox

Starbucks

Starbucks Treasure Hunt

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Gold Hunters adventure game on Roblox featuring ancient mine exploration and gold discovery gameplay
Roblox

World Gold Council / AMV BBDO

Gold Hunters

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Honey Cottage cozy farming sim for Meta Horizons with gardens, beekeeping, and countryside cottage
Meta Horizons

Meta

Welcome to Honey Cottage

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NASCAR Speed Hub racing experience on Roblox with custom race cars and Daytona 500 track
Roblox

Nascar

NASCAR Speed Hub

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UEFA EUROballer Battle arena in Fortnite with football mini-games and competitive gameplay
Fortnite

UEFA

EUROballer Battle

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Match and Flow relaxing match-3 puzzle game for Meta Horizons with vibrant blocks and island paradise
Meta Horizons

Meta

Match and Flow

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Crazy Cards multiplayer card game in Fortnite with fast-paced gameplay and wild card effects
Fortnite

Epic

Crazy Cards

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LEGO online gaming safety research study examining child-safe social gaming experiences
Research

LEGO

Online Gaming Safety Study

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Dettol Hygiene Quest germ-battling educational game on Roblox teaching handwashing habits
Roblox

Reckitt Benckiser Group

Dettol Hygiene Quest

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Differin Level Up Lobby skincare education experience on Roblox with mini-games and skincare tips
Roblox

Dentsu / Galderma

Differin Level Up Lobby

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Mattel connected play ethnographic research with families testing connected toys in homes
Research

Mattel

Connected Play Research

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Embers the Dragon children's emotional wellness app with interactive mini-games and dragon companion
App

Embers The Dragon

Embers the Dragon

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Hooked on Phonics educational app for children with interactive phonics, spelling, and math games
App

Hooked On

Hooked on Phonics

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Walton Family Foundation gaming and learning study surveying children across the United States
Research

Walton Family Foundation

Gaming & Learning Study

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ICC Cricket World Cup Fan Zone on Roblox with collectible cricket gear and tournament integration
Roblox

International Cricket Council

Cricket World Cup Fan Zone

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Shaw Rocket Fund market mapping research on Canadian children's media consumption habits
Research

Shaw Rocket Fund

Market Mapping

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Master Moley By Royal Invitation animated character used in audience research with young viewers
Research

Warner Media

Master Moley: Building the Business Case

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Interactive MRI play kit helping children prepare for MRI scans through hands-on builds and AR elements
Research

University of Sheffield

Interactive MRI Playkit

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Discovery Education content strategy research testing educational video engagement with secondary students
Research

Discovery Education

Content Strategy

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PBS Kids civics content research exploring how to communicate civic topics to young children
Research

PBS Kids

Civics Content Development

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Beyblade spinning tops by Takara Tomy used in audience targeting research for US market growth
Research

Takara Tomy

Beyblade Audience Targeting

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