Our Work

Case Studies

Explore how we've helped leading brands connect with Gen Z and Gen Alpha audiences across gaming platforms and digital experiences.

Hooked on Phonics educational app for children with interactive phonics, spelling, and math games
Hooked on Phonics - Slide 1
Hooked on Phonics - Slide 2
App

Hooked on Phonics

Hooked On

Make learning an adventure! Master phonics, spellings and math through playful games, catchy songs, and interactive stories. Watch confidence soar as kids aged 4-10 build critical skills while having a blast. Learning has never been this fun!

A redesign and relaunch of the iconic Hooked on Phonics app, with updates including Spelling and Math curriculum. Modernising a trusted 1980s brand for digital-native families, helping 5M+ children learn through play instead of drills.

Maybelline Glamhattan virtual beauty experience on Roblox with giant bubble wand gameplay and neon cityscape
Roblox

Maybelline

Glamhattan: Colossal Bubble Watch

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Sunsilk Hair Care Lab tycoon game on Roblox where players build and manage virtual hair salons
Roblox

Unilever

Hair Care Lab

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Adidas branded virtual flagship store on Roblox with sneaker displays and avatar customization
Roblox

Adidas

Adidas Flagship Store

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L'Oréal Catwalk Sim fashion runway experience on Roblox with avatar styling and anti-harassment scenarios
Roblox

L'oreal

Catwalk Sim

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Starbucks treasure hunt integrated into Roblox games with in-game store and coffee bean collectibles
Roblox

Starbucks

Starbucks Treasure Hunt

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Gold Hunters adventure game on Roblox featuring ancient mine exploration and gold discovery gameplay
Roblox

World Gold Council / AMV BBDO

Gold Hunters

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Lunchables Playables loyalty programme on Roblox with avatar rewards and branded challenges across partner games
Roblox
Award Winner

Kraft

Lunchables Playables

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Superdrug branded obstacle course challenge on Roblox with real world store vouchers
Roblox

Superdrug

Superdrug Obstacle Challenge

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UEFA EUROballer Battle arena in Fortnite with football mini-games and competitive gameplay
Fortnite

UEFA

EUROballer Battle

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Honey Cottage cozy farming sim for Meta Horizons with gardens, beekeeping, and countryside cottage
Meta Horizons

Meta

Welcome to Honey Cottage

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NASCAR Speed Hub racing experience on Roblox with custom race cars and Daytona 500 track
Roblox

Nascar

NASCAR Speed Hub

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LEGO online gaming safety research study examining child-safe social gaming experiences
Research

LEGO

Online Gaming Safety Study

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Match and Flow relaxing match-3 puzzle game for Meta Horizons with vibrant blocks and island paradise
Meta Horizons

Meta

Match and Flow

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Crazy Cards multiplayer card game in Fortnite with fast-paced gameplay and wild card effects
Fortnite

Epic

Crazy Cards

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Mattel connected play ethnographic research with families testing connected toys in homes
Research

Mattel

Connected Play Research

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Dettol Hygiene Quest germ-battling educational game on Roblox teaching handwashing habits
Roblox
Award Winner

Reckitt Benckiser Group

Dettol Hygiene Quest

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Differin Level Up Lobby skincare education experience on Roblox with mini-games and skincare tips
Roblox

Dentsu / Galderma

Differin Level Up Lobby

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Walton Family Foundation gaming and learning study surveying children across the United States
Research

Walton Family Foundation

Gaming & Learning Study

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Embers the Dragon children's emotional wellness app with interactive mini-games and dragon companion
App

Embers The Dragon

Embers the Dragon

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Master Moley By Royal Invitation animated character used in audience research with young viewers
Research

Warner Media

Master Moley: Building the Business Case

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Bestlife physical activity app for children created for the Born in Bradford health research programme
App

Born in Bradford

Bestlife

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CAFCASS digital practice tool with interactive activities for child welfare assessments
App

CAFCASS

Digital Practice Tool

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Discovery Education content strategy research testing educational video engagement with secondary students
Research

Discovery Education

Content Strategy

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ICC Cricket World Cup Fan Zone on Roblox with collectible cricket gear and tournament integration
Roblox

International Cricket Council

Cricket World Cup Fan Zone

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Shaw Rocket Fund market mapping research on Canadian children's media consumption habits
Research

Shaw Rocket Fund

Market Mapping

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Interactive MRI play kit helping children prepare for MRI scans through hands-on builds and AR elements
Research

University of Sheffield

Interactive MRI Playkit

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UK Antarctic Heritage Trust VR experience research with penguin on iceberg in Antarctica
Research

UK Antarctic Heritage Trust / ARU StoryLab

VR Experience Development

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PBS Kids civics content research exploring how to communicate civic topics to young children
Research

PBS Kids

Civics Content Development

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Beyblade spinning tops by Takara Tomy used in audience targeting research for US market growth
Research

Takara Tomy

Beyblade Audience Targeting

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