Case Studies
Explore how we've helped leading brands connect with Gen Z and Gen Alpha audiences across gaming platforms and digital experiences.

Welcome to Honey Cottage
Meta
Escape to your cozy countryside retreat! Plant and grow beautiful gardens, care for buzzing bees, harvest golden honey, and sell it at the local market. Upgrade your cottage, decorate your world, and unwind at your own pace in this charming escape.
A cozy farming sim for Meta Horizons: gardens, beekeeping, honey harvesting, market selling. Designed for GenZ and Millennials, proof that gaming can be a place for tranquillity and unwinding.
Welcome to Honey Cottage
Meta
Escape to your cozy countryside retreat! Plant and grow beautiful gardens, care for buzzing bees, harvest golden honey, and sell it at the local market. Upgrade your cottage, decorate your world, and unwind at your own pace in this charming escape.
A cozy farming sim for Meta Horizons: gardens, beekeeping, honey harvesting, market selling. Designed for GenZ and Millennials, proof that gaming can be a place for tranquillity and unwinding.

Maybelline
Glamhattan: Colossal Bubble Watch
Maybelline
Glamhattan: Colossal Bubble Watch
Helping Maybelline overtake e.l.f. as Gen Z's favourite makeup brand.
110M
Impressions
3M
Visits
50K+
Community Members

Unilever
Hair Care Lab
Unilever
Hair Care Lab
90 million players ran their own hair salons in Sunsilk's tycoon game.
90M+
Visits

Adidas
Adidas Flagship Store
Adidas
Adidas Flagship Store
Pioneering virtual and real merch sales for Adidas on Roblox - including the sale a $25,000 gold chain.
$25,000
Single item sale

L'oreal
Catwalk Sim
L'oreal
Catwalk Sim

Starbucks
Starbucks Treasure Hunt
Starbucks
Starbucks Treasure Hunt

World Gold Council / AMV BBDO
Gold Hunters
World Gold Council / AMV BBDO
Gold Hunters
Making gold cool for Gen Z. A Roblox game that shifted how young people think about gold careers.
+21%
uplift in Gold career consideration
7.93M+
Visits
32
Years of playtime

Kraft
Lunchables Playables
Kraft
Lunchables Playables

Superdrug
Superdrug Obstacle Challenge
Superdrug
Superdrug Obstacle Challenge

UEFA
EUROballer Battle
UEFA
EUROballer Battle
Bringing the Euros to Fortnite with football mini-games promoted by Slogo and Jelly.
Featured
Fortnite top pick

Nascar
NASCAR Speed Hub
Nascar
NASCAR Speed Hub

LEGO
Online Gaming Safety Study
LEGO
Online Gaming Safety Study
Research that helped LEGO design safe social gaming experiences for children.

Meta
Match and Flow
Meta
Match and Flow

Epic
Crazy Cards
Epic
Crazy Cards

Mattel
Connected Play Research
Mattel
Connected Play Research
We recorded hundreds of hours of in-home play with 40 families to discover how Mattel could design connected toys for the next generation.

Reckitt Benckiser Group
Dettol Hygiene Quest
Reckitt Benckiser Group
Dettol Hygiene Quest

Dentsu / Galderma
Differin Level Up Lobby
Dentsu / Galderma
Differin Level Up Lobby

Walton Family Foundation
Gaming & Learning Study
Walton Family Foundation
Gaming & Learning Study
We surveyed 2,000+ children and families across the US to reveal how gaming can support learning - shaping opportunities for game-based education at scale.

Embers The Dragon
Embers the Dragon
Embers The Dragon
Embers the Dragon

Hooked On
Hooked on Phonics
Hooked On
Hooked on Phonics

Warner Media
Master Moley: Building the Business Case
Warner Media
Master Moley: Building the Business Case
Audience research that helped turn a one-off animated pilot into a scalable series.

Born in Bradford
Bestlife
Born in Bradford
Bestlife

CAFCASS
Digital Practice Tool
CAFCASS
Digital Practice Tool

Discovery Education
Content Strategy
Discovery Education
Content Strategy
Testing what makes educational video content engaging for secondary school students.
2,400
Video views tested

International Cricket Council
Cricket World Cup Fan Zone
International Cricket Council
Cricket World Cup Fan Zone

Shaw Rocket Fund
Market Mapping
Shaw Rocket Fund
Market Mapping

University of Sheffield
Interactive MRI Playkit
University of Sheffield
Interactive MRI Playkit

UK Antarctic Heritage Trust / ARU StoryLab
VR Experience Development
UK Antarctic Heritage Trust / ARU StoryLab
VR Experience Development

PBS Kids
Civics Content Development
PBS Kids
Civics Content Development

Takara Tomy
Beyblade Audience Targeting
Takara Tomy
Beyblade Audience Targeting