By Dubit's February 2026 estimate, the audience a brand can actually reach through UEFN, Fortnite's creator platform, is less than one-twentieth of Roblox's monthly active users, all of whom we count as potential reach.
The reason is UEFN itself: it is still early, and it competes inside Fortnite with the official Fortnite modes. Roblox's own user figures are on how many people use Roblox.
Keeping in touch with players after a campaign is the second difference. Fortnite has no direct equivalent of Roblox Communities, so on Fortnite we recommend funnelling players into a brand Discord instead. Because that asks more of the player, we expect it to be less effective than the Roblox Community funnel.
Dubit also builds on Fortnite. EUROballer Battle, our game for UEFA EURO 2024, was selected as a Fortnite Featured pick. For Epic we built Crazy Cards, a multiplayer card game for social, low-intensity moments between battle royale sessions.
