Roblox reports daily active users (DAUs) by region only, so it gives no figure for the UK, the USA or Western Europe alone. Roblox reports 22 million DAUs in the US and Canada and 26 million in Europe in Q2 2026. Both figures are from its investor-relations data sheet of 30 July 2026. Roblox places each account in a region by the IP address it was first registered from, which may not be where its user plays.
Roblox's same data sheet puts DAUs in the US and Canada up 6% year over year in Q2 2026, and in Europe up 1%. In the quarter before, Q1 2026, Roblox reports 23 million DAUs in the US and Canada and 28 million in Europe.
Roblox's other two regions are APAC and the rest of the world. Roblox reports 41 million DAUs in APAC and 34 million in the rest of the world in Q2 2026, in the same data sheet. Roblox's shareholder letter of 30 July 2026 reports 123 million DAUs across the whole platform in Q2 2026. These are Roblox's users, not a brand's audience. The rest of Roblox's own figures are on how many people use Roblox.
Can you target a Roblox campaign by country, age or gender?
Yes, by all three. Dubit chooses the popular Roblox games a brand appears in by matching them to its audience, by country, genre, gender, age and past performance. It then integrates into several games at once to scale reach.
Paid traffic can be targeted too. Dubit's marketing team has bought Roblox portal ads on clients' behalf, which teleport players from existing games straight into a brand's experience. In Dubit's 2025 plans, portals were targetable by age, gender and location. Free virtual apparel, given to players for completing in-game tasks, did not support targeting.
Dubit's giveaways can be targeted by device type, age-verification status, region and the specific Roblox experience.
Which Roblox games have a female-skewing audience?
In Dubit's March 2026 game profiles, 55% of the 7 million monthly active users of Teamwork Puzzles 2 are female. Dubit also lists Roblox games with older, female-skewing audiences. They include NewSmith, Musical Chairs, Seaboard City, LewisLife, Ballroom Dance, Dreamy Kawaii Obby, Makeup Contest, Salon Makeover and Mega Princess Tycoon. Dubit's profiles give NewSmith 11.4 million monthly active users.
Dubit's campaign for Differin was built for scale with a clear female skew. It ran across multiple partner games, many with strong female audiences, and 68% of its audience was female.
