Dubit's Roblox games tracker reads the public play counter on every game it tracks at the end of each week. It reports which games and genres are growing. In the four weeks to 27 September 2026, Simulation grew fastest of the genres with at least 1% of Roblox plays. Its plays rose 15.0% on the four weeks before, while plays across all genres fell 5.9%.
The tracker compares each genre's plays over the latest four weeks with its plays over the four weeks before. That is a rate against the period before, not a share of a genre's all-time plays. Seasonal swings are left in. Part of each genre's weekly count is modelled, so each change is partly an estimate. Each game is counted under the genre it has today, across the whole period.
RPG was the only other genre with at least 1% of plays to grow, by 1.1%. Survival, which took 13.9% of plays in the latest four weeks, fell 25.6%. Strategy fell 37.1%, the steepest fall among the genres with at least 1% of plays. Among the smaller genres, Puzzle rose 34.6% and Entertainment 16.9%; in the latest four weeks they took 0.9% and 0.7% of plays.
The same tracker holds weekly plays for 145,610 Roblox games over 303 weeks, from the week of 7 December 2020. That history also counts the Roblox games with a billion plays. Every figure here is an aggregate across the games it tracks, never a single game's.
Who has enough Roblox partner-game data to plan a campaign like media?
Dubit has that data. In the six months to December 2025, its brand partners sponsored over 500 million plays of popular Roblox games. Its tracker holds weekly plays for 145,610 Roblox games. The sponsored plays give Dubit game-selection data. It uses them to match a brand to games by suitability, by the age and gender of their players and by past campaign performance. It also keeps the overlap between the games' audiences down.
Dubit owns no Roblox games, so it recommends partner games on the return they deliver on a brand's media spend. Dubit has analysed the players of 100 Roblox games it partners with regularly, by age band and gender. Its media-planning model weighs each game's audience, its popularity in the target countries and its genre. It also weighs the game's CPM (cost per thousand impressions) and its past performance. How we choose which Roblox games to advertise in sets out how that model builds a shortlist.
