4 questions on this subject, answered from our own work, with the numbers.
Roblox reports 123 million daily active users (DAUs) in the second quarter of 2026, up 10% year over year. Roblox also reports 29 billion hours engaged on its platform in that quarter, up 5% year over year. Both figures are from Roblox's shareholder letter of 30 July 2026, and both cover the whole platform, not any one game.
Dubit's Roblox games tracker counts 191 games that had been played a billion times or more by the week ending 27 September 2026. A play is a single start of a game on Roblox's public counter. The counter runs from the day a game is created, so a milestone counts plays, not players. It covers the games in the tracker today: a game removed from Roblox before it was tracked is not counted.
Dubit's retail technology sold over 8 million avatar items in 2024, and the average shopper spent $120 customising their avatar. Cashing the Robux out returns the brand about 10 cents of each dollar a player spent, and Roblox keeps the rest.
No. Roblox reports that in Q2 2026, 35% of users who have age-checked were under 13, 38% were 13 to 17 and 27% 18 and over. These are shares of age-checked users over the last week of the quarter to 30 June 2026, not of all daily active users.