A multi-game campaign places a brand inside several of the most-played Roblox games at the same time, so it reaches players in games they already play. Manchester City's StickerBook Challenge ran in 6 of the most popular games for 8 weeks. It was played 57 million times, generated 301 million+ impressions, and added up to 1,276 years of engagement.
How the mechanic works. Players found virtual stickers in each game, won prizes, and could follow the club's live scores. In a platform first, in-game reward drops were triggered whenever City scored in real life, to pull new fans towards watching the match.
Across campaigns. By July 2025 we had integrated over 30 brands into Roblox games and delivered over 500 million sponsored game plays in the previous 6 months. Starbucks placed stores inside three of the most popular role-play games: 80,000 coupons redeemed, 3 million shop visits. Lunchables ran across six games: players earned 9.3 billion reward points and sales velocity rose 22%.
Integrations and standalone games do different jobs. An integration reaches players inside games they already play, launches faster and costs less to build than a standalone game. A standalone game gives a brand a long-term home for its fans. Many brands run both, integration first for reach, then a standalone experience for the fans it found.
What reach is measured in. Plays, unique players, impressions in partner games, and engagement time, reported weekly and compared with other campaigns at the end.